By studying other cultures, we become more aware and are able to adapt in our efforts to communicate. Include your academic degree and/or title, as the French place great importance on these.Ĭommunicating across cultures takes sensitivity and awareness.Print cards in English or French, preferably both.Give business cards to the receptionist or secretary upon arrival at an office and to each person you meet subsequently.Because of their Latin background, the French, not unlike the Italians, express themselves with more gestures and more emphasis than for example the Irish or British.Welcome topics of conversation include: food/praising French cuisine, art, music, and philosophy, sports and current events/history of France (but only if you know what you’re talking about especially with regard to Napoleon) – French people love talking about food so this should be an easy subject if you have to choose one.There is rarely a moment of silence, except when the topic under discussion has been exhausted, and nothing new has been introduced. Be prepared to answer questions about your own country, especially regarding its history and political matters.Studying French history, politics, and other aspects of the culture will be an advantage for you in conversation with the French.Therefore, give opinions only on subjects that you are knowledgeable about, otherwise you might be expected to elaborate and defend your views. You will find that conversations often develop into spirited debates.There are a number of verbal and non-verbal communication issues you should consider when doing business in France: A focus on the initial stage of contact is followed by the application of communication skills in French business practice.įor further information please see below:įirst impressions are very important to the French, and may have a strong impact on the outcome of your business relationship. The following section will provide you with information on both verbal and non-verbal communication in France. Remember there are no universal gestures.Have an open mind towards the views of others and their ways of doing things.Become sensitive to a range of verbal and non-verbal signals.Be aware that your preferences and behaviours are culturally based and not the “correct” or only ones.Remember that your own culture provides an acceptable framework for behaviour and belief.To become successful as a cross-cultural communicator: While France is a culturally aware nation, the French also have high expectations when it comes to understanding their culture – so preparation is a must if you are to create a positive image from the beginning. Such errors in communication may have a serious impact on the success of the negotiation process. Topics and gestures you may deem normal and acceptable, may be viewed as taboo subjects. Gestures and conversation may vary between your country and France.
Culture provides a framework for acceptable behaviour and differences in ideals need to be recognised, valued and appreciated before any real communication can take place. The main criterion for effective communication is to understand the culture of the country you are doing business with. Failing to recognize and adapt to this diversity can mean the difference between a successful transaction and failure. Simply because you practice certain cultural habits or patterns, does not mean that the rest of the world does. Communicating across cultures begins with the basic understanding that one size does not fit all. Every country has its own way of saying things. In business and in the workplace, on the domestic front and in our social lives, we can all benefit from more effective communication skills.